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RuiLin Guo

Student Sustainability Associates (SSA)

MBA 2025, Section D

I grew up in Canada, and spent my childhood hiking, birdwatching, and camping surrounded by nature. This sparked my passion for biodiversity and led me to a dual degree in Environmental Science and Business at Western University. For the past several years, I was a brand manager and team lead at Johnson & Johnson, where I had the opportunity to integrate sustainability strategy into consumer brand plans. Outside of work, I co-chaired the National Communications Committee of an environmental nonprofit (Sierra Club Canada Foundation) and was a long-term volunteer at bird research stations. I’m looking forward to exploring more sustainability opportunities at HBS and beyond. 

My vision for a sustainable future:  My ideal sustainable future is one where we value the long-term well-being of both people and the planet, with human and natural ecosystems coexisting. I hope to see a future where companies, governments, nonprofits, and consumers tackle societal challenges and prioritize the long-term health of the Earth. 

Favorite Green Tip:  Seek out durable, reusable alternatives for single-use items like plastic wrap, straws, water bottles, and paper towels. Also, treat windows and turn off lights at night to protect migrating birds!